Funny...

A disappointed Coca Cola salesman returns from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained:

"When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem ... I didn't know Arabic. So, I planned to convey the message through three posters...

First poster: A man lying in the hot desert sand...totally exhausted and fainting.

Second poster: The man is drinking our Cola.

Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.

"That should have worked!" said the friend.
"The hell it should!? said the salesman. I didn't realize that Arabs read from right to left"